| Shiwana's Qualify It! is a service that pre-screens inquiries generated by your marketing department and increases the size and number of qualified leads in your sales funnel. With more qualified opportunities your salespeople can focus on the serious buyers, convert more leads into sales, and make sure true prospects don't get overlooked. We don't do lead generation, we make the leads you generate, better.
There is a disconnect between marketing and sales organizations when it comes to lead qualification. Marketing gets frustrated because some of the best leads they generate are never pursued while salespeople only want leads with real potential. If you ask Marketing they'll tell you "Salespeople rarely contact the leads we give them." But the sales team is expected to produce and thus focus on near-term deals - they don't have time to follow-up on every inquiry. Inundated with too many unqualified opportunities salespeople usually look for buyers with the greatest potential; may waste time calling on window shoppers, or just don't call at all.
Qualify It! addresses this age-old problem and overcomes the shortcomings of existing methods by adding a pre-qualifying step before the hand-off to sales. This adds value to the leads generated by marketing and frees your salespeople to spend more time on true prospects. And depending on your company's marketing message and target buyer, can provide as much as a 3 to 5 times increase in the number of qualified leads.
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